Werner van Rooyen

He was elected in 2026 to represent the pome and stone fruit industry. Werner has over 15 years of experience in the agricultural export value chain, relating to information, markets and trade, logistics, stakeholder management and industry advocacy. He holds the position of Chief Operating Officer at the Fresh Produce Exporters' Forum and serves as Director of Agri-Hub and Chairperson of the Fruit Industry Value Chain Roundtable - Resources Workgroup.

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