Jill Atwood-Palm

She was elected in 2026 to represent processed products. Jill serves as the General Manager of both the South African Fruit and Vegetable Canners Export Council (SAFVCEC) and its industry association (SAFVCA). With more than 25 years of senior executive experience in Agro-Processing and Fine Foods Manufacturing, she brings deep sector expertise and proven leadership to the industry.

Beginning her career in Human Resources at a major multinational food-processing company, Jill developed extensive international experience that positioned her strongly when she joined the Export Council and Association in 2006.

Her core strengths span strategic facilitation, global trade, international relations, stakeholder engagement, and industry advocacy - capabilities that directly support the sector's long-term growth, competitiveness, and sustainability.

Jill contributes actively to key agri-business structures, including the Department of Agriculture's Trade Forum (ATF), the DTIC's Team Export South Africa (TESA), the Western Cape Government's Agro-Processing Technical Forum and Market Access Work Group, and CPUT's Food Science Advisory Council.

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